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09/17/2010 WNED: Your Life Your Money
WNED: Your Life, Your Money
WHAT WE DO:
Your Life, Your Money features compelling, real-life stories of young people facing and overcoming intense economic challenges. This one-hour special will empower our youth with sound, simple financial advice—raising awareness on banking, credit, investments, budgeting, insurance, self-employment, and more.
Loaded with practical, engaging information, Your Life, Your Money has a full team of personal finance experts—including best-selling author Beth Kobliner and syndicated columnist Michelle Singletary. The show also provides celebrity insights from hip-hop icon Russell Simmons and R&B pop singer D. Woods.
Beyond the program, Your Life, Your Money has hosted a number of national outreach events to improve money management skills for young adults. Teachers and parents can also find tools and resources to help create their own activities and lesson plans.
WHAT WE OFFER:
Program DVD
A specially chaptered DVD, along with selected learning tips and features, is available from www.shoppbs.org.
Interactive Web site
The companion Web site for Your Life, Your Money (www.pbs.org/your-life-your-money) is a rich, multimedia environment that brings characters and their stories to the small screen. With a navigation system based on specific financial topics featured in the television program, users are connected to story clips, tips and strategies, interactive quizzes, games, and tools, as well as links to related resources and public participation sections of the site (i.e., Share Your Story).
Facilitator’s Guide
A special Facilitator’s Guide highlights teachable moments tied to story segments from Your Life, Your Money. The Guide offers suggestions for using the program in diverse learning settings. An electronic version of the guide is available on the Your Life, Your Money Web site.
Community-Based Outreach
In the months following the national broadcast, the project’s field outreach team rolled out a set of high school and college events, as well as related learning resources to six public broadcasting markets. Working hand-in-glove with each local station’s outreach and promotion staff, we reached deep into the community to provide entertaining and compelling hands-on learning experiences for thousands of high school and college students, along with educators and families.
WHAT WE NEED:
Using the national television program as a magnet and catalyst for youth engagement, our goal is to reach and impact young adults where they live, work, and play. Thanks to the draw and appeal of Donald Faison, the popular and youth-friendly actor featured in the hit television series, Scrubs, we have combined the best of public media with popular youth culture to gain the attention and participation of our country’s young people. We hope to build awareness of the need for financial literacy and continue to provide our program materials for distribution.
WHAT’S NEW:
My Source Education Innovation Award
In March, WNED received a My Source Education Innovation Award from The Corporation for Public Broadcasting (CPB) for its national Your Life, Your Money financial literacy campaign. Pat Harrison, president and CEO of CPB, presented the award to John Craig, Ph.D., WNED’s Director of Education and Outreach, during an education summit in Washington, D.C. on March 20.
“Stations across the country are using technology in creative and innovative ways to deliver educational tools and resources that are making a real difference to teachers, parents and children,” said Harrison. “Public media is the definitive education partner for a new generation of learners and CPB congratulates WNED for its outstanding contribution to the community.”
Webby Nominee
In April, the Your Life, Your Money companion Web site was nominated for Best Education Site in the 14th Annual Webby Awards. Hailed as the “Internet’s highest honor” by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet.
Emmy Award Nominee
Your Life, Your Money is one of four nominees for a News and Documentary Emmy® Award in the category “Outstanding Business and Economic Reporting—Long Form.”
CONTACT INFORMATION:
John Craig, Ph.D., Director—Education & Outreach
716.845.7000 ext311
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