04/03/2015 - Visa Inc.


Visa Inc. is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Visa believes the most important financial tool is not a product – it is knowledge. That is why for the past 20 years, Visa has been a private sector leader in developing innovative, free programs that help people learn the fundamentals of personal finance, including budgeting, saving, and the responsible and wise use of credit. Supporting financial literacy is good for our business and it’s the right thing to do.

The Visa flagship financial literacy initiative, Practical Money Skills for Life (www.practicalmoneyskills.com), is a free program to help parents, teachers, students and consumers of all ages learn the essentials of personal financial management. Launched in 1995, the program is now available in more than 30 countries. Program components include:
Money management information: From credit and debt to saving and life events like buying a house or a car, Practical Money Skills offers a wealth of information to help all ages understand financial concepts and decisions.

  • Classroom curriculum: Comprehensive classroom curriculum for pre-kindergarten through college and special needs, complete with teacher’s guides, lesson plans and student activities.
  • Online games: Edutainment that helps young kids learn the basics of money management; games include Road Trip to Savings, Peter Pig’s Money Counter, Cash Puzzler, Money Metropolis and Ed’s Bank.
  • Financial Football: An NFL-themed educational video game; since 2006, 45 state governments have endorsed and distributed the game to all of their public middle and high schools – nearly 40,000 schools.
  • Financial Soccer: A FIFA World-Cup-themed educational video game that harnesses the popularity of the world’s most popular sport; the game has been rolled out in 41 countries, translated into 15 languages and has been used over 5 million times.
  • Avengers: Saving the Day: A one-of-a-kind, action-packed comic book and instruction guide created by Visa and Marvel that combines Marvel’s iconic superheroes with Visa’s financial literacy expertise to teach kids about budgeting and saving; distributed in 10 countries around the world and available in eight languages.
  • Financial calculators: This suite of online calculators helps consumers explore their own financial information in greater detail by forecasting and assessing financial choices.
  • Educational guides: Complete coverage of personal finances basics for all ages, from mobile banking to credit history.
  • Monthly e-newsletter: Visa’s monthly newsletter for educators featuring relevant financial literacy news and Practical Money Skills’ Innovative Educator of the Month has nearly 90,000 subscribers.
  • Mobile apps: Consumers can manage their finances on the go with the following apps for smartphones and tablets: Tooth Fairy Calculator, Plan’it Prom, Financial Football, Peter Pig’s Money Counter and Financial Calculators.
  • Financial Literacy Summit: For the past nine years, Visa has co-hosted the annual Summit with the Federal Reserve Bank of Chicago. The April 15, 2015 event’s theme is Improving Millennials' Financial Literacy with Mobile Technology. It will be webcast live and viewed by thousands of financial literacy leaders around the world.

Parents, teachers, students and consumers of all ages can use the free financial materials for an opportunity to achieve a better financial future.


  • Veterans Financial Coalition: Visa became one of four founding members of the Veterans Financial Coalition formed in June 2014 that helps guide military veterans and their families during the transition period into civilian life by offering free materials about managing finances. Resources include budgeting and saving tips, tax break information and educational games. Other Coalition members are the Association for Financial Counseling and Planning Education (AFCPE), Call For Action, Inc., Consumer Action, Consumer Federation of America, National Consumers League, National Foundation for Credit Counseling, Inc.® and the National Military Families Association.
  • 2014 Financial Soccer: The updated game, launched in January 2014 ahead of the FIFA World Cup in Brazil, tests players’ knowledge of financial management skills as they advance down the field and try to score. Lesson modules are available for educators to review and download before game play. Plan’it Prom App: Available for iOS and Android phones, the app helps teens and their parents make a realistic, detailed prom budget and stick to that budget by tracking their spending as they shop.
  • Tooth Fairy Calculator App: Knowing that the screen of choice for many today is their mobile phone, Visa launched a new version of the Tooth Fairy Calculator app for iPhones and iPads in August 2014. The new features include photo-sharing capability, fun photo filters in the Tooth Booth and personalized emails to send to your child from the Tooth Fairy. The app helps parents struggling to determine the going rate of a tooth by showing what the Tooth Fairy is leaving under the pillows of other children.

For more information about Visa’s financial education program, visit www.practicalmoneyskills.com. Partners interested in easily utilizing and integrating Visa’s content into their own can visit the special web page www.practicalmoneyskills.com/orders. For general information about Visa, visit www.visa.com.

Nathaniel Sillin
Head of U.S. Financial Education
Visa Inc.
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