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05/04/2012 Visa Inc.

Visa Inc.

 

Visa Inc.

 

WHAT WE DO: 

Visa Inc. is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency.  Visa believes the most important financial tool is not a product–it is knowledge. That is why for more than a decade Visa has been developing financial literacy programs that teach individuals how to spend, save and budget responsibly. Supporting financial literacy is good for our business and the right thing to do.

WHAT’S NEW:

Ahead of today’s nationwide release of Marvel’s The Avengers movie, Visa recently teamed up with Marvel Comics to create a financial literacy comic book called Avengers: Saving The Day. The  comic, which has a companion teacher’s guide, combines Marvel’s iconic characters with Visa’s financial literacy expertise to introduce children to basic money concepts such as budgeting, saving and banking.

Available at no cost, both in print and online at www.practicalmoneyskills.com/avengers, Avengers: Saving The Day is being released around the world and is available in Arabic, Bahasa Indonesia, Chinese, English, French, Portuguese, Russian and Spanish.

This financial literacy comic was created by a well-known team of Marvel storytellers, including veteran writer James Asmus (Generation Hope). Fan favorite Andrea Di Vito (Avengers Academy) designed the comic which features the world's most popular superheroes including Iron Man, Thor, Spider-Man, Hulk and Black Widow. The collectors' item comic also features a new cover by comic's legend Tom Grummett.

WHAT WE OFFER:

To help students of all ages learn the essentials of personal finance, Visa offers Practical Money Skills for Life (www.practicalmoneyskills.com), an educator-developed and educator-approved program that reaches millions of people around the world each year.  Launched in 1995, the program is now available in ten languages in thirty countries. At Practical Money Skills for Life, educators, parents and students can access free educational resources including personal finance articles, games, lesson plans, and more.

Last week, Visa unveiled a new personal finance high school curriculum called the “Practical Money Skills Course.”  This free, comprehensive program covers an array of vital subjects, including budgeting, saving, loans, insurance and more. The curriculum can be downloaded online at www.practicalmoneyskills.com/course or at iTunes as an iPad e-book.

Last month, Visa introduced two new educational video games, Peter Pig’s Money Counter and Money Metropolis that help provide elementary school children with foundational personal finance skills.  Both games can be played online, with Peter Pig also available for Android phones and tablets.

Visa also offers two sports-themed video games, Financial Football and Financial Soccer, to get young people engaged and excited about their financial futures.  Financial Football (www.practicalmoneyskills.com/games/trainingcamp) is an educational video game accompanied by a classroom curriculum. Since 2006, Visa has reached agreements with 34 states and the District of Columbia to distribute the NFL-themed Financial Football game to every high school in those states.

Financial Soccer (www.financialsoccer.com) harnesses the popularity of the world’s most popular sport with a fast-paced, FIFA World Cup-themed, educational, video game.  Financial Soccer has been rolled out in over 30 countries and entertains while teaching the fundamentals of finance.

Visa also runs What’s My Score (www.whatsmyscore.com), a leading higher education consumer awareness program that guides college students through the ABC’s of a FICO credit score, from factors that can lower a score to ways to improve it.

CONTACT INFORMATION:

More information on Visa’s financial education programs is available at www.practicalmoneyskills.com.  A special web page has been set up for partners to easily utilize and integrate Visa’s content into their own activities at: www.practicalmoneyskills.com/orders.  For general information on Visa, visit www.visa.com.  

Jason Alderman
Senior Director of Global Financial Education
Visa Inc.
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