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New Mexico Jump$tart Coalition - March 2015

Playing Visa Football

VISA Financial Football is played by 11th and 12th graders at Albuquerque High School while
their coaches, State Treasurer James Lewis, Attorney General Hector Balderas, and
former Denver Bronco Joel Dreessen, stand by ready to assist.

The New Mexico Jump$tart Coalition is a non-profit organization comprises businesses, individuals, financial institutions, tribal entities, K-12 schools, higher education campuses, and government and non-profit agencies that  believe basic personal financial literacy is an essential skill for all New Mexicans. The coalition works to educate and empower youth and young adults with information and resources necessary to make informed financial decisions.

The member organizations serve a wide variety of individuals in New Mexico. The coalition exists to help the public connect with financial education resources, as well as to help service providers hone their skills and find financial education resources for the audiences they serve.

The New Mexico Jump$tart Coalition is a venue to share best practices while helping organizations partner to best utilize their resources. Collaboration is the driving force. Each member is vital to the success of the coalition outreach efforts.


  • Throughout the year the coalition provides ongoing support of House Bill 1205, which became effective in 2007, and requires Financial Literacy to be offered as an elective in high schools. In 2010, House Bill 53 passed, allowing a Financial Literacy course that meets state mathematics academic content and performance standards to be accepted as one of the four math credits needed for high school graduation. Many of the member organizations routinely provide K-12 schools with supplemental resources, classroom workshops, and staff development to help school districts fulfill the House Bill requirements.
  • In July, the coalition will celebrate its fifth annual participation in the Albuquerque Public Schools ACE Conference, the largest gathering of administrators in the state. The event reaches more than 500 public school principals, assistant principals, and other administrative support staff.
  • Spring Semester 2015, marks the  second “JA for a Day.” In conjunction with Junior Achievement (JA) and Rudolfo Anaya Elementary School, the coalition works with community members and JA to deliver an entire, standards-based, financial literacy lesson to over 40 classrooms; almost 1,000 students, in one day.

By working together, the coalition helps raise awareness of the importance of financial education as a critical issue for New Mexicans.

Adrian Trujillo, President
New Mexico Jump$tart Coalition
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