02/07/2014 - H&R Block

H&R Block

Funded by H&R Block Inc. (NYSE: HRB), the world's largest consumer tax services provider, H&R Block Dollars & Sense provides educators and students with personal finance curriculum and resources to increase financial literacy among teens. Since 2009, H&R Block Dollars & Sense has awarded teens and educators more than $4 million in grants and scholarships. For more information, visit hrblockdollarsandsense.org.

Mind on My Money, Money on My Mind
To help students tackle their money management fears and challenges, H&R Block Dollars and Sense has teamed up with DoSomething.org for a partnership that brings millions of college students new, free and interactive personal finance resources kicking off with Mind on My Money, a series of interactive workshops that make discussing finance relatable and engaging. The easy-to-follow workshops combine DoSomething.org’s expertise in rallying young people around important issues, and H&R Block Dollars & Sense’s commitment to increasing teens’ financial fitness. With a goal of 5 million active members by 2015, DoSomething.org is one of the largest organizations in the U.S. for teens and social change. Join us at www.DoSomething.org.

Would You Rather?
In addition to Mind on my Money, H&R Block and DoSomething.org have partnered for “Would You Rather?”, an interactive SMS text message experience that asks teens to choose between multiple penny-pinching situations. Since, on average, teens send more than 3,300 texts a month and text messages have a 99 percent open rate, it’s an effective medium to reach young people. Teens can challenge their friends to the experience and engage in a conversation around crazy ways to save money. For example, participants will be asked, “Would you rather A) take a date to the drive thru; or B) pick your date up on your Razor scooter?” The experience is followed by action steps and tips to get teens thinking about and saving for their financial future.

Farah Sheikh
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