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Americans Well-Informed on Automobile Retailing Economics (AWARE)

AWARE is a collaborative effort by the American Financial Services Association, National Automobile Dealers Association, finance companies and dealers with a singular focus of heightening consumer understanding of the auto financing process. We believe AWARE to be the only resource focusing exclusively on auto financing education in an environment entirely free from any advertising or lead-generation efforts.

AWARE provides free educational resources in English and Spanish to educators and organizations interested in enhancing consumer understanding of the auto financing process. AWARE’s materials include a curriculum, calculators, worksheets, PowerPoint presentations, brochures and wallet cards. AWARE also occasionally performs research on auto-financing behaviors.


Karen Klugh
AWARE Representative
202-888-2082
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