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04/11/2014 - American Bankers Association

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WHAT WE DO:
The American Bankers Association has been helping banks improve their community through financial education since 1925. ABA’s financial education programs engage banks of all sizes and charters, from large multinational and regional banks to single-branch community banks. ABA is the voice for the nation’s $14 trillion banking industry and its two million employees and headquartered in Washington, D.C.

WHAT WE OFFER:
Teach Children to Save
Teach Children to Save (TCTS) is a national campaign that raises awareness about the importance of developing a savings habit, which is the foundation for a strong financial future. Each April, and throughout the year, bankers nationwide employ real-world knowledge and professional expertise in classrooms, youth centers, and after-school programs. The goal: help young people gain a better understanding of saving, spending wisely, and the power of choices.

Since Teach Children to Save Day began in 1997, 135,497 banker volunteers have conducted 176,580 TCTS presentations and reached more than 6.1 million students with money lessons children will use for a lifetime. Next Friday, April 11, is ABA’s 18th annual Teach Children to Save Day. Contact your local banker to bring financial education lessons to your classroom or community group.

Get Smart About Credit
Now in its 11th year, Get Smart About Credit (GSAC) is a national campaign that engages 3,100 bankers annually to help teens and young adults learn the how-tos of credit. Free lessons cover protecting your identity, knowing your score, and a new unit on “Paying for College” to help young people make an informed decision about one of their biggest financial commitments. Lessons on how to budget, use credit responsibly and build a positive payment history are also presented.

Over the life of this program 27,824 bankers made 32,904 presentations to more than one million young people. Held on the third Thursday in October, the next Get Smart About Credit event takes place October 16, 2014.

Lights, Camera, Save!
This video competition encourages middle school and high school students to use the power of video to communicate to their peers the value of saving, using money wisely and paying for college. Lights, Camera, Save! videos provide unique financial “edutainment” infused with the vision and creativity of youth. Banks host the local level of this contest and select a winner to compete at the national level for prizes worth up to $5,000. View 2014 winners’ and finalists’ videos, as well as videos from previous years, on ABA’s financial literacy YouTube channel.

WHAT WE NEED:
ABA welcomes bankers to download free savings and credit financial education materials at aba.com/Engagement. Educators and parents seeking creative opportunities for students, review the Lights, Camera, Save! contest and encourage teens to enter. Financial literacy practitioners and families looking for creative content, share these peer-to-peer videos with teens and young adults.

WHAT’S NEW:
Paying for College
ABA made its first commitment to the Clinton Global Initiative in 2013, and now provides lessons on “Paying for College” for the Get Smart About Credit campaign.

Twitter Chat
This year ABA hosted its first Get Smart About Credit Twitter Chat, a unique two-hour opportunity for students and families to tweet questions about credit management to experts from VantageScore and the Identity Theft Resource Center, among others, that will continue as an annual event.

CONTACT INFORMATION:
M. Kathryn Kelly
Director, Financial Education
1-800-BANKERS or 202-663-5425
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