WHAT WE DO:
America Saves is a nationwide social marketing campaign that assists and motivates individuals to save money, reduce debt and build wealth. The campaign, which is run by the Consumer Federation of America, works with a broad coalition of financial institutions, government, corporate and not-for-profit partners to provide savings opportunities and encourage take-up. This effort focuses especially on low- to moderate-income individuals and includes more than 40 local campaigns and target market efforts like Military Saves, Black America Saves, and Youth Saves.
WHAT WE OFFER:
America Saves provides a wealth of resources to help organizations promote saving. Because the campaign's goal is "behavior change," the campaign encourages partners to develop concrete opportunities for staff, customers or the public to save money and reduce debt. Partners can also encourage their audience to enroll as "Savers" with America Saves, which involves creating and committing to a basic savings plan. America Saves will stay in touch with enrolled Savers with savings advice and encouragement.
Available resources include:
WHAT WE NEED:
Jump$tart Coalition for Personal Financial Literacy