WHAT WE DO:
Founded in 1995, Topics Education is a communications firm that specializes in education programs and campaigns around important issues such as Personal Financial Literacy, Environmental Sustainability, Health & Wellness, and Workforce Development. The organization helps its clients strengthen their stakeholder relationships by developing and managing programs that foster deep engagement in schools, homes, and communities.
WHAT WE OFFER:
We develop customized resources (e.g., Web sites, interactives, curricula) that engage and educate target audiences in ways that make learning relevant and meaningful with a sustained impact-an impact that results from a combination of instructional design and aesthetic design that speaks directly to audience and stakeholder needs.
Education initiatives must strengthen and connect strongly to an organization's brand. Topics helps organizations determine how to provide resources and opportunities that will make a difference for stakeholders and leverage the organizations' strengths and unique capabilities.
Campaign Consulting & Implementation
From the beginning, Topics has specialized in youth education, including classroom and campus outreach. Using resources as centerpieces of campaigns, the staff works through multiple channels to reach the target audiences and provide a platform for ongoing relationships with stakeholders.
Geared toward college students, Credit-ED Challenge is a program that Topics Education developed for Citi Cards. The program is designed for students (such as RAs and hall counselors) to deliver to freshmen to help educate them on avoiding the pitfalls of debt and on strengthening their financial health at a time of greater responsibilities and temptations. For the last three years Topics has led the marketing campaign, and more than 850 campuses have ordered the free kits. Current efforts include partnership development.
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In 2007, Cit created the Office of Homeownership Preservation to assist consumers and housing counselors better deal with housing crisis. We have recently created two presentations (one for post-purchase consumer audiences and one for housing counselor audiences) consisting of PowerPoint presentations, handouts, and facilitator guides.
This fall, Microsoft will launch an education campaign centered on intellectual property. Microsoft hired Topics Education to figure out the most effective ways to engage students and educators on the topic and then create the resources to do so. Like financial education, intellectual property has strong real-world relevance for teens, and a nationwide field testing phase helped confirm that the resources effectively capture and channel that relevance.
WHAT WE NEED:
Topics Education is looking for organizations that want to foster financial literacy in ways that promote active learning-in ways that extend beyond simply pushing out information. It is a crowded field, but it is one in which every organization can make a deep impact, similar to the ways that we've helped Citi companies, Countrywide, JA Worldwide (Junior Achievement), Wachovia, and others strengthen their brands and stakeholder relationships.
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Jump$tart Coalition for Personal Financial Literacy