Home » News & Publications » Financial Fridays » 01-09-2009 The CENTSABLES

The CENTSABLES

WHAT WE DO:

THE CENTSABLES is a first-of-its-kind initiative that teaches kids age 6-12 the financial skills they need for a lifetime of sound money management. THE CENTSABLES team, friendly bankers by day, super-heroes by choice, dispatch evil villains and rescue victims from financial traps, while modeling diversity and pro-social skills to their young audience. This groundbreaking program is built on a multi-media platform, reaching kids in all the places they like best: TV, online, newspapers, comics, DVDs, games, clothing, classrooms?plus a proprietary Banking for Kids program that enables partnering financial institutions to leverage THE CENTSABLES' popularity to build good will and grow account volume.
 
 
WHAT WE OFFER:
THE CENTSABLES project teaches kids banking basics and financial skills they can use from day one to develop good habits and make smart decisions. Integrated program elements are designed to make THE CENTSABLES recognized symbols of good choices in finance-and in life-for kids across America.

  • Animated TV series narrated by Adam West of "Batman" fame, pits THE CENTSABLES against the evil Liquidator, Creditor and other finance-finagling villains. (Currently in production)
  • Interactive Web site at www.centsables.com includes tools and activities, action-comics linked to THE CENTSABLES comic book series, games and exercises, plus an informative parent link.
  • Banking For Kids program provides turnkey opportunities with start-up kits, free premiums, employee training, rack brochures, signs and an ad campaign.
  • Classroom module includes downloadable lessons plans sponsors can provide to schools in their marketing area. The program features branded student calculators, site visits and other sell-through opportunities.
  • Licensed products coming soon to stores include CENTSABLES collectible action figures, comic book series and DVDs, T-shirts and hats, lunchboxes, bedding and more.

 
WHAT'S NEW:
As part of the organization's strong commitment to financial literacy in children, it has contracted with the Detroit Free Press to create 32 feature pages for its Newspapers In Education (NIE) program, and are actively involved in discussions with other national newspapers. To date, more than 5,000 teachers have begun to use these lessons in their classrooms, and registration continues to rise. CENTSABLES NIE pages offer sponsors unique co-branding opportunities, helping them develop proprietary relationships with local newspapers and build name recognition.
 
 
WHAT WE NEED:
We invite financial institutions that share our commitment to explore partnership opportunities on the local, regional and national level. With exclusive rights within their marketing area, sponsors will immediately establish themselves as advocates of financial literacy in children and that will make them super-heroes in the communities they serve!
 
 
CONTACT INFORMATION:
 
To learn more about THE CENTSABLES initiative, please visit our Web site at www.centsables.com.
 
For additional information, please contact Mark DiPippa at 631-547-6210 or Turn on JavaScript!.